GBA uses their vast experience in targeted communications, grassroots organizing, and media to provide effective public relations campaigns and strategic communication advice. GBA’s widespread political networks and high level of political intelligence developed over the years greatly benefits their public affairs clients.
GBA specializes in:
SOCIAL MEDIA STRATEGY
Recognizing the need to expand their public awareness in the community, Sierra College worked with Gilliard Blanning and Associates to create the “Our Sierra College” campaign. The campaign focused on establishing Sierra as a community asset worth investment. We reached our target audience using older and non-traditional students through a social media, direct mail and cable television campaign. Through the successful campaign, individuals learned that Sierra is an important part of the community with far more learning benefits than just undergraduate education.